Software & SaaSDemo Case Study

Building Embedded Payments for a SaaS Platform

WorkFlow Harbor's 1,200 software customers left the platform to collect payments elsewhere. Embedded card and ACH acceptance reached 46% adoption in six months.

Embedded PaymentsPayment IntegrationsACHCustomAccounting
Client
WorkFlow Harbor
Client type
Vertical SaaS platform
Company size
100–500 employees
Locations
1 (platform)
Processing volume
$9.2M / month across sub-merchants
Average savings opportunity identified: 18%7–14 day onboardingUnder 24-hour support responseDemo proof points — verify before final launch.

Executive summary

WorkFlow Harbor managed jobs, scheduling, and invoicing but stopped short of collecting money, so customers finished their workflow in someone else's tool. We built embedded card and ACH acceptance with automated sub-merchant onboarding, transaction reporting, and a revenue-share structure.

  • 46% customer adoption within six months.

  • 14% increase in platform revenue.

  • Higher customer retention among payment-enabled accounts.

  • Median sub-merchant activation time under one business day.

Client profile

Industry
Vertical SaaS for service contractors
Software customers
1,200
Processed volume
$9.2 million per month at scale
Average sub-merchant volume
$16,700 per month
Model
Subscription plus payments revenue share
Software used
Proprietary SaaS platformAccounting connectorsSupport deskData warehouse

The challenge

Customers left the platform to collect payments through external systems.

  • Invoice-to-cash was invisible, so product analytics stopped at the invoice.
  • Customers asked for payments in nearly every win/loss review.
  • The referral arrangement produced negligible revenue and no control.
  • Competitors with embedded payments were winning on workflow completeness.

Why the previous setup was failing

Previous setup
  • Invoices generated in-platform, paid outside it.
  • A read-only link to one third-party processor for a minority of customers.
  • No visibility into whether an invoice was ever paid.
  • Support tickets about payments the platform could not see or resolve.
Why it failed
  • Referral models give the platform no control over onboarding, pricing, or support.
  • Without payment data the product could not close the invoice-to-cash loop.
  • Customers were forced into a second system for the last step of their workflow.
  • No sub-merchant onboarding meant weeks of friction to activate a customer.

Our assessment

  • Customer research across 60 accounts on payment behavior and willingness to adopt.
  • Volume and margin modeling across payfac, payfac-as-a-service, and ISV revenue-share structures.
  • Compliance and underwriting obligation review for each model.
  • Product scoping for onboarding, acceptance, reporting, and dispute surfaces.

The recommended solution

  • Embedded card and ACH acceptance inside the existing invoicing flow.
  • Automated sub-merchant onboarding with underwriting handled by the sponsor.
  • Payfac-as-a-service structure to capture economics without full liability.
  • In-product transaction reporting, payouts, and dispute management.
  • Revenue-share model with transparent pricing surfaced to customers.

Implementation Process

  1. 1

    Weeks 1–4: Structure

    Model selection, sponsor agreement, compliance review, and economics finalized.

  2. 2

    Weeks 5–12: Build

    Onboarding, acceptance, reporting, and payout surfaces built and certified.

  3. 3

    Weeks 13–16: Beta

    40 customers live with hands-on support and weekly iteration.

  4. 4

    Weeks 17–26: Scale

    General availability, in-product activation campaigns, and adoption tracking.

Technology and integrations

Integration changes

  • Payment APIs embedded into invoicing, scheduling, and customer records.
  • Sub-merchant onboarding flow with document upload and status tracking.
  • Accounting connectors extended to include payment and payout data.
  • Webhook pipeline into the data warehouse for adoption analytics.

Processing changes

  • Card and ACH acceptance under a platform sponsorship structure.
  • Automated underwriting that returns a decision without manual review for straightforward applicants, subject to the sponsor's policy.
  • Tokenized card-on-file and recurring billing exposed as platform features.
  • Chargeback and dispute workflows surfaced in-product.

Obstacles and resolutions

Obstacle

Support team had no payments expertise.

Resolution

Tiered support model: platform handles product issues, escalation path for underwriting and risk.

Obstacle

Some customers were mid-contract with an existing processor.

Resolution

Staged adoption plan letting customers run both until contracts lapsed.

Obstacle

Underwriting rejections risked a poor first impression.

Resolution

Pre-screening in the onboarding flow with a clear alternative path for declined accounts.

Measurable results

Not a cost-reduction engagement — payments contributed an estimated 14% incremental platform revenue with margin retained in-house.

Operational improvements

  • Invoice-to-cash fully visible inside the platform.
  • Sub-merchant onboarding automated instead of handed to a third party.
  • Payment support handled within the product experience.

Reporting improvements

  • Transaction, payout, and dispute reporting for every sub-merchant.
  • Platform-level adoption and revenue analytics in the data warehouse.
  • Reconciliation between invoices, payments, and payouts automated.

Funding improvements

  • Predictable payout schedules with in-product visibility.
  • Instant and next-day payout options available to sub-merchants.

Customer experience improvements

  • Customers finish the entire workflow without leaving the platform.
  • Their end customers pay from a link on the invoice by card or ACH.
  • One login for jobs, invoicing, payments, and payouts.

Before and after

Before and after comparison for WorkFlow Harbor
MeasureBeforeAfter
Payment adoption0% embedded46% of customers
Activation time2–3 weeks (external)<1 business day
Payment revenueReferral fees only14% of platform revenue
Invoice-to-cash visibilityNoneFull in-product

Related services

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Frequently asked questions

Are these results guaranteed?+

No. This engagement is demonstration content built on realistic scenarios. Actual outcomes depend on your volume, mix, software, and current pricing — which is exactly what a review establishes.

How long did the WorkFlow Harbor engagement take?+

The implementation ran across 4 phases; most comparable environments cut over in 7 to 14 business days once scope is agreed.

Do we have to change software to see similar results?+

Usually not. Most of this work happens in merchant structure, pricing, data capture, and integration configuration around software you already run.

Can we see a version of this analysis for our business?+

Yes. A payment review returns the same structure — assessment, recommendation, projected impact — against your own statements.

Want this analysis for your business?

Send us your current setup and we'll return a written assessment covering cost, integrations, reporting, and funding.

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Related solutions and references

The pages that explain the payment methods, integrations and account structure behind this engagement.

Guidecannabis payment processing guideCannabis payments are not one product. They are a set of arrangements — each with different costs, funding behaviour, customer experience and stability — assembled around what your license type, state and banking access allow. This guide explains the whole landscape so you can judge an offer instead of accepting one.Open ResourceCannabis Payment Method ComparisonUS cannabis businesses generally accept payment through cash, PIN debit at the point of sale, ACH bank transfers, closed-loop or app-based wallets, and — for hemp-derived products only — conventional card processing. Each method differs in where it can be used, how quickly funds settle, how disputes work, and how much underwriting it requires.Open ResourceCannabis Payments GlossaryPlain-language definitions of the payment, banking and compliance terms used in cannabis merchant services — from ACH and acquirer through MATCH list, Metrc, rolling reserve and sponsor bank.Open ServiceSoftware and Embedded PaymentsPayments inside your software product — done responsibly.Open ComparisonCannabis Pay Hub vs AeropaySearched by operators looking specifically at bank-linked (pay-by-bank) payments rather than card or terminal-based acceptance.Open ComparisonYou are shortlisting cannabis payment providers and want a factual basis for the shortlist rather than a ranked list.You are shortlisting cannabis payment providers and want a factual basis for the shortlist rather than a ranked list.Open

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